Telarus Inc. today announced the latest addition to its portfolio of Web properties whose core focus is promoting the ShopforT1 VAR Program: VARPartner.com. Found online at www.varpartner.com, the programs focus is the recruitment of new VARs to participate in VARSearch. VARPartner.com comes with all of the affiliate tracking capabilities of the Telarus Web properties.
We are excited to release VARPartner.com to our agents, said Adam Edwards, president and CEO of Telarus. One of our major initiatives in 2006 has been the construction and rollout of our VAR Program. VARSearch is now delivering telecom equipment leads to our network of VAR Partners on a consistent basis, which is generating excitement in the agent and VAR communities. Bringing in more VARs will continue to help us improve the quality and quantity of future equipment leads as more qualified buyers will be matched up with the appropriate VARs in their local area.
VARPartner.com will work in tandem with VARNetwork.com and VARPartner focusing on recruitment and on the generation and delivery of telecom equipment leads to the VARs currently subscribed in the ShopforT1 VAR Program.
The ShopforT1 VAR Program generates equipment leads for VARs who are enrolled in VARSearch. These leads are generated from affiliate-driven Web sites as well as by private-labeled VARSearch XML plug-ins. In September, the first full month of operation, VARSearch delivered more than 90 unique leads to its network of VARs. Included in these leads were requests for PBX systems, telephone handsets, wiring jobs, high-end computer networking equipment, software support and VoIP equipment and deployment. VARs are rated by VARSearch based on geographic proximity to the customer, previous customer feedback, agent feedback and VARs level of participation with ShopforT1s core telecommunication services business.
Telarus Inc. www.telarus.com