VoiceLog LLC (Booth 1007) has added a new feature to its third-party verification platform. URU (pronounced You are You) validates, not just verifies, a customers information in real time. For example, during an online sales transaction, URU obtains the name, address, phone, date of birth and last four digits of the users social security number. An API then returns a notification to ensure the client is who they say they are.
The merchant queries URU via an API, sending VoiceLog the consumers name, address, phone number, date of birth and the last four digits of a social security number. The VoiceLog system authenticates the information and returns a response indicating whether the data match.
The application also can determine whether someone is 18 or older. One of the fields entered is date of birth.
Once the data are authenticated, the merchant can determine age by comparing the date of birth entered to the current date.
URU also can be used in phone sales and VoiceLog intends to roll it out to online retailers as well. Larry Leikin, general manager of VoiceLog, said URU is especially attractive for validating users in telecom, energy and financial services. By asking for and validating information that is not available through public sources — name and address information is in the phone book for example — merchants can have a much higher degree of certainty that the end user is who they say they are, Leikin said.
VoiceLog LLC www.voicelog.com