Mobile communications wizard Nokia has launched a channel partner program designed to accelerate the widespread adoption of business mobility. It will go into effect Jan. 1, 2007.
The Nokia for Business program will provide an integrated partner ecosystem for those involved in the design, deployment, sale and support areas for security and open mobility solutions.
A complete channel ecosystem has been the missing link in the business mobility value chain,” said Mary McDowell, executive vice president and general manager for enterprise solutions at Nokia. “By bringing together a universe of leading channel and operator partners, we can unlock the true potential of business mobility – for Nokia, for our partners and, above all, for businesses.”
The program is multitiered, offering authorized and expert partner designations for resellers, who will then buy from authorized distributors.
Each level incorporates three separate technology tracks, for mobility, security and voice. Partners can participate in multiple technology tracks, deepening their core expertise and extending their competencies to new technology areas. While specific product access depends on partner level, technology track, and meeting the related business criteria and certification requirements, it loosely breaks down thusly:
Other program features include:
Mobile devices are becoming a core part of enterprise infrastructure, driven by the rapid adoption of wireless e-mail solutions,” said Steve Brazier, president and CEO at analyst firm Canalys. “This trend has been driven by individual user demand, leaving CIOs with new challenges relating to security, manageability, standards and tariffs. By encouraging the development of an integrated channel ecosystem, Nokia will help break down this critical barrier, which should provide further catalyst for the widespread deployment of enterprise mobility.
The Nokia program is focused on rewarding partners for their investments in competency development and solution selling. Financial benefits are tied to each partner level and technology track, in recognition of the fact that some markets and technologies are at an early stage of development and require “market-making” investments.
Nokia will focus its own enterprise solutions sales force on high-touch demand-generation activities geared toward raising the profile and education level about business mobility. Fulfillment will be driven entirely through the channel and operators, the vendor said.