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End-User Town Hall Gives Partners Inside Look

In the long tradition of community members gathering to hear different points of view, Channel Partners Conference & Expo attendees will learn what some top business administrators look for in their telecom vendors during the Telecom Town Hall general session. The event builds on the highly attended What Buyers Want panel held at the Spring 2006 Channel Partners Conference & Expo.

John Macario, president and co-founder of management consulting firm Savatar and multiple-time Channel Partners speaker, will lead the interactive panel, which will feature top New England business administrators talking about their current communications networks, their plans for the future and what they look for in vendors. The slated panelists are: Ramón Verno, director of facilities and administration for the Society for Human Resource Management; Tim Small, CIO of the National Association of Homebuilders; and Don Britton, president of the Network Alliance.

Macario is well chosen to lead this discussion, as he heads a research firm that specializes in the SMB market. Savatar regularly studies the SMB arena, routinely asking what sorts of problems businesses experience in their current voice and data systems. A lot of the obstacles stem from troubles managing the systems particularly regarding the administration of multiple locations as well as associated costs and system capacity issues, says Macario. Im hoping … that some of these folks say, Were forced to start thinking about something new because were at capacity and we just dont know where to go, he said. Were going to take our best shot at getting these guys to slam the big guys and enunciate the benefits of working with channel partners.

Macario intends for the session to jolt channel partners into thinking about their roles as consultative providers. I want them to be scratching their heads as they leave, [considering] whether theyve got the competencies and expertise in the range of services these businesses require and, if not, what are they going to do about it? he said.


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