Applied Voice & Speech Technologies Inc. (AVST), a supplier of unified communications solutions for businesses, on Tuesday launched LeadXpress, a lead-distribution and tracking-software application for its channel partners.
LeadXpress is a product of integration between PartnerXpress, AVST’s reseller Web portal, and CRM company Salesforce.com. AVST said the integration enables qualified resellers to directly access AVST’s leads through PartnerXpress from Salesforce.com. The process allows each lead generated through AVST’s worldwide customer base to be routed to a single reseller through bi-directional data exchange and contact-driven e-mail creation and delivery. The integration of Salesforce.com with PartnerXpress is powered by DBAmp/Pro from forceAMP.com, AVST added.
All information gathered within LeadXpress is automatically updated in Salesforce.com’s CRM application, allowing AVST to use the application to see an up-to-date view of the entire lead-qualification process. The system provides resellers with automatic e-mail notifications, alerts and reports.
Applied Voice & Speech Technologies Inc. (AVST) www.avst.com