Ericsson will host, manage and provide content for Cincinnati Bell Inc.’s ringback tone service.
Ericsson will perform systems integration, hosting and day-to-day management of the service from its operations center in Plano, Texas. Also, the service will feature content from Ericsson’s music and entertainment partners.
Based on Ericsson’s Personalized Greeting Service platform, Cincinnati Bell Wireless customers will be able to use songs or other sounds to replace the standard tone callers hear as they wait for their calls to be answered. Since the service is integrated into the network, Cincinnati Bell will have complete control of the revenue stream while protecting content providers, which receive royalties through licensing agreements. Cincinnati Bell plans to launch its ringback tone service in October 2006.