INFONXX Enhances TextDirect Suite

INFONXX, a provider of directory assistance and enhanced information services, announced today at CTIA Wireless 2006 the availability of the enhanced TextDirect Suite featuring the two-way SMS directory assistance.

Such a service allows wireless carriers and MVNOs to offer their consumers branded two-way SMS access to INFONXX’s directory assistance service, as well as new marketing opportunities for wireless carriers and MVNOs, the company said.

The enhanced INFONXX TextDirect Suite lets companies offer a carrier-branded short code, directory assistance listing accuracy, SMS ubiquity, and live directory assistance agent back-up, INFONXX said. Using a carrier-set branded short code, consumers can query directory assistance listings by sending an SMS containing the category search or listing’s information. A search system then returns an SMS with the listing information.

“Mobile-originated SMS messaging has forever changed users’ perceptions of wireless data and will continue to be the dominant wireless messaging application, said Yancy Oshita, senior vice president and chief marketing officer at INFONXX. With the enhanced INFONXX TextDirect Suite, wireless marketing executives can exploit a trusted directory assistance channel with proven experience in SMS Directory Assistance to build their brand, grow data usage and reduce churn.”



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