UDP (Booth 1420), a national provider of billing and order management systems, has launched a new CRM program within COMET, the companys flagship end-user customer care and billing platform.
Much of the data are pre-populated and companies are able to work from one database, which captures all interactions with customers. CRM screens show when the customer was last contacted, contacted by whom, the average monthly revenue the customer adds to the company, birthdays, anniversaries, contact information, and prospect-tracking.
The module also has data mining capabilities. It further reveals what services a customer has subscribed to, and via pop-up windows, helps customer service representatives upsell additional services on the spot. In addition, the CRM feature allows companies to create inbound and outbound marketing campaigns to subscribers and prospects.
Our customers have the option to go out and buy a generic CRM system, but we chose to build one for the telecom industry. Its designed specifically to help our clients maintain and grow their customer base, said Joel Daniels, UDPs CIO.