Panel Shows How Wireless Data Equals Profit

How can 1+1 = 3? With wireless data. Its more than an add-on to WAN and Internet sales; it can boost their intrinsic value exponentially.

Find out how to bundle wireless data applications with your existing product lines and watch your profits multiply during todays session on The Wireless Data Equation.

Solutions providers take note: Wireless is becoming an integral part of the WAN sale as mobility continues to become intrinsic to the business environment. A new study from In-Stat says business-related wireless data service will have an average growth rate of 18 percent per year through 2009.

The transformation of telecom spending continues unabated, In-Stat analyst Bryan Van Dussen said. The relentless march toward IP-based networks, the unequivocal adoption of mobile solutions, and the pervasiveness of broadband have changed the face of business networks forever.

For partners, that means that selling an integrated portfolio of data networking solutions with wireline and wireless components. Uses range widely from enabling distance learning to disaster recovery. The unifying thread is a need to extend existing infrastructure beyond the wired office environment.

Beyond the networking requirements, applications, most of which are vertical-specific, often go hand-in-hand. Solutions providers need to keep their customers needs in mind when selling wireless services.

Anyone can sell your customer a cell phone, from the mall to the Web. You need to add value to the wireless solution. Seeking out your customers pain points and developing solutions will ensure your wireless sales success, says Mike Preston, wireless sales account manager for master agency Communication Management Services (CMS).

Preston will lead a discussion, The Wireless Data Equation, at the Channel Partners Conference & Expo. He will be joined by Jarrod Nelson, director of wireless solutions sales at wireless dealer Ferris Communications, and Marv Williams, channel manager at NetMotion Wireless, a developer of software-only mobile computing solutions.

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