FDN Beefs Up Agent Channel

FDN Communications (Booth 900) has ramped up its agent program with more support, training and market communications, and a new program name.

The Select Partner program, as it was renamed as of March 1, has extended its focus to include larger regional partners that may have business that extends beyond the Florida and Georgia area that FDN services, while deepening ties with those partners focused on penetrating a specific FDN market.

We want to have people think of FDN first when they think of offering services in Florida and Georgia, said Tom Lane, FDN vice president. We are the No. 1 CLEC in terms of number of lines in the state of Florida, weve weathered the storm and we offer opportunity to partners of all types.

The CLEC is growing the number of partners, and also is increasing its support framework. It had added three account managers in Florida, for Orlando, Tampa and South Florida, and is adding headcount at the corporate office in the form of account consultants to help agents support orders after the sale.

We are making this program into a true partnership, said Lane. We are really focusing on communication and giving our partners what they need to be successful. That includes an agent roundtable at the end of March.

FDN will bring in top agents to meet with senior executives and provide feedback, along with an opportunity to see the Orlando Magic play FDN sponsors the team.

Meanwhile, FDN plans to extend its portfolio over the course of 2006, including the launch of a bonded T1 product. In concert, a training program will be finalized by the end of the month. The CLEC expects to send training staff to its markets for roadshows, and to implement monthly training calls.

Our portfolio extends from small business to high-end enterprises, said Lane. And our agents are across the spectrum integrators,VARs, interconnects and those who focus only on selling network services. We want to stabilize an awareness of the totality of our portfolio for all of them. Its going to be a big year for FDN.

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