Total Call International (Booth 432) has launched Total Call Mobile, a wireless service aimed at the expanding mobile multicultural ethnic market, which is sold through the companys solutions providers.
The new service lets callers directly dial friends and family and offers what Total Call said are the best international long-distance rates available. Customers also can choose from monthly or pay-as-you-go plans. Both options are backed by a multilingual customer care center that takes calls from customers who speak Chinese, Japanese, Korean, Spanish and Vietnamese, with more language support in the works.
Total Call Mobile has plans to introduce other features in the future, such as in-language handsets and content.
The equipment not only will feature an in-language interface, it also will be capable of content tailored to the lifestyle of its users. Once it is available, customers will be able to download and enjoy language-specific news, games and other entertainment features.
Total Call Mobile also is offered as a part of bundled long-distance and Internet services.