Sprint Nextel Corp.’s local communications company, which is expected to separate from Sprint Nextel in the second quarter of 2006, today announced its new name, Embarq Corp.
The companys new name and logo are meant to signal the way we will do business and establish what a next-generation local communications company can be,” said Daniel R. Hesse, CEO designee of Embarq. “This is a company that will be aggressive and innovative in the marketplace.
Once Embarq formally separates from Sprint Nextel, it will trade on the New York Stock Exchange under the symbol EQ.
Embarq is a unique and forward-looking name, said telecom industry analyst Jeff Kagan. The company will offer the same traditional telephone services it always has, including telephone, Internet and wireless, but under a new name and compete with Sprint Nextel, the company they are spinning away from, and other telecom competitors.