AT&T Inc. today said it will start a new marketing campaign on New Years Eve.
The campaigns first TV ad, Eclipse, will debut on Dec. 31 during various New Years Eve specials, including Dick Clarks New Years Rockin Eve 2006.
The company has developed a new tagline Your World. Delivered. and plans to run ads on television and in magazines and newspapers, and sponsor various events, such as the U.S. Olympic and Paralympic teams.
AT&T also intends to target certain ethnic markets with its new branding campaign.
AT&T Inc. www.thenewatt.com