The United States Telecom Association unveiled plans for a new trade show to be held in spring 2006 that USTA President and CEO Walter B. McCormick says will replace SUPERCOMM as the premier industry event.
Called, TelecomNEXT, the new trade show is set for March 19-25, in Las Vegas at the Mandalay Bay.
The new show will replace both USTAs own three-year-old annual fall TELECOM trade show and its participation in SUPERCOMM, an expo it jointly owned with TIA. USTA announced last year that it would discontinue its partnership with TIA to produce SUPERCOMM. TIA plans to hold its own event, GlobalComm, June 5-8 in Chicago.
USTA will participate in the final SUPERCOMM 2005 trade show June 6-9 in Chicago and says it will hold its final TELECOM 05 event in October 23-27 in Las Vegas.
McCormick told reporters on a conference call today that TelecomNEXT seeks to replicate a viable integrated marketplace and that it will be the only annual forum to reflect the new marketplace of cross-platform competition. He says the last thing the industry needs is another traditional telecom trade show.
As evidence of support for the new formula, he reported the expo hall, which expects to hold 300 exhibitors, is 45 percent sold. He also says several keynote speakers already have been confirmed, including representatives from media companies, cable companies, mobile operators and its traditional wireline base. Among them were Jonathan Glickman, President, Spyglass Entertainment Group;Moshe Lichtman, Corporate Vice President, Microsoft TV Division; Stan Sigman, President & CEO, Cingular and John Robbins, president and CEO, Cox Communications.
McCormick says TelecomNEXT also has the support of telecom service provider community, which represent $36 billion in annual capex.
McCormick skirted questions about how the telco lobbying organization expected to attract attendees and exhibitors from cable, broadcast, wireless and IP industries that presently support their own industry-specific shows. Stay tuned, he said.
Separately, ATIS, the telecom industrys technical planning and standards development organization, announced that it will produce a comprehensive technology conference for TelecomNEXT.