Telesphere's Massive Phone Aquarium Makes 'Tanked' Debut

An 8-foot-tall, 3,200-pound aquarium constructed in the shape of a telephone to launch Telesphere's MobileConnect multimedia collaborative service will appear on Animal Planet's television show "Tanked" on April 4.

"Tanked" features the work of Telesphere customer Acrylic Tank Manufacturing (ATM). The 300-gallon aquarium featuring buried treasure made out of encased phone parts was commissioned to officially launch MobileConnect, which integrates the advanced features of a desktop computer with the user's own smartphone or tablet.

"MobileConnect is a collaboration tool that truly integrates mobility for the user unlike any other solution, and we wanted the launch of this product to be just as unique. We chose our wildly imaginative long-time clients and huge supporters, Wayde King and Brett Raymer with their ATM team, to bring it to life," said Kristi Brown, Telesphere's vice president of marketing. "The whole process was incredible. ... We are excited to offer customers this amazing tool that will drive efficiency throughout any enterprise, regardless of the employee's location or communication device of choice."

The "big reveal" in this "Tanked" episode was filmed before a live audience at the Spring 2014 Channel Partners Conference & Expo in February in Las Vegas (see video above). The show airs Friday, April 4, at 10 p.m. ET and PT.

The aquarium is being permanently installed this week at Telesphere's Scottsdale, Ariz., headquarters.

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