Sales & Marketing

Microsoft Retail Stores Meant to Clarify Brand

Microsoft Corp. isn’t out to undermine its existing channel and retail partners with its just-announced plan to create branded standalone retail stores. Rather, the idea is to clarify Microsoft’s brand image in the marketplace and better understand how to ...More
February 16, 2009 By Tara Seals
Posted in News
Business Tech Guides Matches Buyers, Service Providers

A new Web portal, Business Tech Guides (BTG), is a vendor-neutral, independent guide to network services, hardware and solutions, operated as a service to SMBs and enterprises seeking unbiased answers and guidance. Users can search for products, services, consultants and ...More
February 16, 2009
Posted in News
VoiceCorp Taps Accelerant for U.S. Sales

VoiceCorp, which provides Web 2.0, SaaS and text-to-speech technologies in Europe and Asia, has entered into a relationship with Accelerant Sales Group LLC (ASG). As part of the agreement, ASG will manage business development, marketing and sales representation in the ...More
February 10, 2009
Posted in News, Software as a Service/ Cloud Services (SaaS)
NEF Announces Consulting, Mapping Product Series

NEF Inc. has announced the launch of its data product series FiberLocator, which includes comprehensive reports, analysis and maps specific to the telecommunications and data center industries. Professionals can use NEF’s detailed reports and maps to identify ...More
February 10, 2009
Posted in News
RPM Software Launches Agent Product

RPM Software, is rebranding its back-office commission and channel management software for the agent community and is dubbing it Agent, Powered by RPM. The platform allows for commissions auditing and the management of orders, trouble tickets, prospects, quotes, etc. ...More
February 10, 2009
Posted in News
HP Expands VAR Training

Hewlett-Packard (HPQ) has extended training offerings to its VAR partners that previously were only available to the HP direct sales force.The two-day sales training, focusing on a series of questioning techniques, is designed to help VARs increase their win rates as ...More
February 9, 2009
Posted in News
Sales Savvy: Taking Your Pitch to the C-Level

By Scott Bush, Bredison & AssociatesWe know it can be done. We know it must be done. Heck, we’ve been trying to do it for as long as we’ve been making sales calls. So why is it so hard to do? Calling high and staying high in any ...More
February 6, 2009
Posted in Articles
Beyond Basics: Keeping Sales Up in a Down Market

Salespeople are being hammered in today’s economic environment. Entire market segments have evaporated. Customers and companies are holding back orders or literally have no money to buy. Opportunities and new prospects are fewer and farther between. In 2008, many ...More
January 30, 2009
Posted in Articles
AT&T Slices ‘09 Capex, Downshifts U-verse Deployment

In an expected move that could have sobering implications for the firms it uses to bring products and service to market, AT&T Inc. (T) today cut capital spending in 2009, announcing it expects a drop of 10 percent to 15 percent as opposed to its outlays last year ...More
January 28, 2009 By Bob Wallace
Posted in News
The Specialization-Differentiation Imperative

Learn how to carve out your own slice of the market and charge more, attract more clients and enjoy greater confidence. ...More
January 27, 2009
Posted in Articles