Lead Generation

  • Partner Programs Prove Key to Channel Relationships
    Channel partners will not work with vendors unless their programs provide the support required to find and win business. ...More
    September 8, 2014 By Claire Cleveland Posted in News
  • Webroot Takes Channel-Only Aim at Endpoint Security
    The vendor recently debuted Channel Edge for MSPs and VARs serving SMBs, and its timing couldn’t be more opportune as the endpoint security market soon is expected to reach almost $5 billion. ...More
    August 25, 2014 By Kelly Teal Posted in News
  • ViaWest Debuts New Affiliate Program
    Affiliate partners include tech bloggers, technical forums, search-engine marketers, small businesses and channel partners that display ViaWest advertisements on their own websites and generate qualified leads and close sales. ...More
    July 28, 2014 By Craig Galbraith Posted in News
  • How to Drive An Effective Demand-Generation Strategy
    As buyers consume content and educate themselves on products, it’s critical for channel partners to implement targeted marketing strategies. That way, your content remains accurate and consistent, and it tells the story a buyer wants to hear. ...More
    June 27, 2014 Posted in Blog
  • ESI Restructures Partner Program
    Resellers now participate in one of three tiers as they offer phone systems and cloud services. ...More
    May 20, 2014 Posted in News
  • Vendors Dropping the Ball on Channel Partner Strategies
    Frustrated dude
    The majority of technology vendors are falling short on their channel partner strategies, leaving sales on the table. ...More
    April 23, 2014 By Kimberly Koerth Posted in News
  • Mitel Debuts Latest Release of MiContact Center
    MiContact Center 7.0 includes mobile chat and self-service features as well as outbound capabilities that are designed to boost sales and drive lead generation. ...More
    February 12, 2014 By Craig Galbraith Posted in News
  • Crack the Lead-Gen Code
    Could your technology sales business use a more reliable and predictable source of leads? Most likely the answer is yes. Chances are what was working well for you for years is far less effective now. ...More
    February 12, 2014 Posted in Articles
  • ShoreTel Revamps Discounting, Deal Reg, MDF for Partners
    ShoreTel logo
    Key changes to the program include a simplified discount structure, a new opportunity registration program, an updated MDF program and modified support pricing. ...More
    December 5, 2013 By Khali Henderson Posted in News
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