Lead Generation

  • Word-of-Mouth Reigns as King of Referrals
    Relationship building can be tricky for even the most polished agent or sales executive. Gaining the right clients through word-of-mouth is an art that requires intuition, persistence and maybe a little charm. ...More
    December 8, 2014 Posted in Blog
  • Tech Data Partners Get Cisco Cybersecurity Solutions
    That includes the latest network security appliances and services from Cisco’s recent Sourcefire acquisition, as well as a broad set of enforcement and remediation options through the Cisco Solutions Group. ...More
    November 20, 2014 By Craig Galbraith Posted in News
  • HP Unison Program Changes Offer New Benefits
    The turnaround time on quotes has been cut from weeks to days to mere hours in most cases, a study says. ...More
    September 24, 2014 By TC Doyle Posted in News
  • Fueling the Sales Funnel: How to Keep the Leads Coming
    Lead gen
    CRM systems and marketing automation tools have become go-to solutions for covering the bottom of the sales funnel, keeping customers happy and closing deals — but they leave a critical gap. ...More
    September 24, 2014 Posted in Blog
  • Partner Programs Prove Key to Channel Relationships
    Channel partners will not work with vendors unless their programs provide the support required to find and win business. ...More
    September 8, 2014 By Claire Cleveland Posted in News
  • Webroot Takes Channel-Only Aim at Endpoint Security
    The vendor recently debuted Channel Edge for MSPs and VARs serving SMBs, and its timing couldn’t be more opportune as the endpoint security market soon is expected to reach almost $5 billion. ...More
    August 25, 2014 By Kelly Teal Posted in News
  • ViaWest Debuts New Affiliate Program
    Affiliate partners include tech bloggers, technical forums, search-engine marketers, small businesses and channel partners that display ViaWest advertisements on their own websites and generate qualified leads and close sales. ...More
    July 28, 2014 By Craig Galbraith Posted in News
  • How to Drive An Effective Demand-Generation Strategy
    As buyers consume content and educate themselves on products, it’s critical for channel partners to implement targeted marketing strategies. That way, your content remains accurate and consistent, and it tells the story a buyer wants to hear. ...More
    June 27, 2014 Posted in Blog
  • ESI Restructures Partner Program
    Resellers now participate in one of three tiers as they offer phone systems and cloud services. ...More
    May 20, 2014 Posted in News
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