We all like picking up an extra point or two along the way, but knowing you've aligned your business with the right strategic partner for long-term sustainable growth, profitability and security should be worth something. ...More
Held twice annually since spring 2009, this peer networking event creates a separate space where independent agents can meet with peers, share concerns and ideas, find solutions to common problems and create their own support networks. ...More
People on both sides of the issue make some compelling arguments. Maybe the biggest issue here shouldn’t be (and maybe it’s not) how much money you stand to make from one sale, but how to position your business for long-term success. ...More
Master agents that are known for being able to project-manage and successfully install a complex network like to do the simple orders too. Agents should remember that when engaging them only when it’s tough or complex could create some animosity. ...More
It's hard to dig deep with an agent and invest in the relationship if the agent's attention is spread across four master agencies and a smattering of direct contracts. This is a valid reason for master agents to ask for volume commitments or exclusivity, and it's rational. ...More
If a vendor can't justify their value to the point where I think my customer is just as well off with another provider with a lower price – and that makes me a prostitute because I'm sharing the savings to cover my monthly management fee – then I guess I'm a prostitute. ...More
With the saturation of smartphones and tablets should come a change in your marketing practices. Angela Leavitt and Brian Leonard of Mojo Marketing show you how the way you design your website, email newsletters and more is changing rapidly.