To thrive in the rapidly evolving vendor-partner ecosystem, vendors need to listen to their partners closely, react quickly to partners’ needs and measure their satisfaction with what’s most meaningful to them. ...More
Could your technology sales business use a more reliable and predictable source of leads? Most likely the answer is yes. Chances are what was working well for you for years is far less effective now. ...More
By virtually any measure, VMware is exceeding expectations, said attendees of VMware Partner Exchange (PEX) 2014. But some partners wonder if the growth the company enjoys now will blind it from disruptive developments looming on the horizon. ...More
VMware kicked off its annual partner conference Tuesday in San Francisco with a flurry of program announcements designed to help solutions providers better serve customers and reduce administrative overhead. ...More
Because co-op and market development funds are and will continue to be the foundation upon which all indirect channel-partner marketing is built, their optimization must be prioritized over the optimization of the individual marketing programs themselves. ...More
There's not much point in going to a trade show if you don't take the opportunity to improve your business. In this video, Mojo Marketing's Angela Leavitt has six tips on making your trade show experience one you will never forget.