Channel Best Practices

Rewriting Your Marketing Message

This four-part series will share steps facilitating the evolution of the traditional business model — whether a telecom dealer, agent, IT VAR, or integrator. This third article addresses marketing. ...More
May 15, 2013
Posted in Articles
Ring 'Em Up: Retail Represents Big Opportunity for Partners

The retail sector represents a large and quickly growing opportunity for channel partners offering network and IT services. ...More
May 9, 2013 By Kelly Teal
Posted in Articles, Software as a Service/ Cloud Services (SaaS), Voice over IP (VoIP)/IP Telephony
Help Them Help You: Using Your Resources Wisely

Are you working with your carriers and/or master agents the right way to get the most out of those relationships? ...More
April 30, 2013
Posted in Blog
Differentiation Begins With a Customer-Focused Agenda

If your only option for differentiating yourself is to stand out with price, you risk eventually cannibalizing your own business. ...More
April 30, 2013
Posted in Blog
Partnering Trends Between Telecom and IT Channels — 2013

Channel Partners and CompTIA teamed up for the third time to conduct an in-depth survey exploring the nature and health of partnerships between traditional IT solution providers and telecom services agents. ...More
March 22, 2013
Posted in Reports
Telecom Agents, IT Providers Can Turn Obamacare Into Big Bucks

The 50-worker threshold on the Affordable Care Act is forcing companies to get creative with their staffing — and that's where telecom agents and IT providers come in. ...More
March 13, 2013
Posted in Blog
Telecommuting: Yahoo's Mayer Has It Wrong

Telecommuting is innate to the IP community which — are you listening Yahoo? — must walk the walk after years of talking the talk. ...More
March 8, 2013
Posted in Blog
Carriers Roll Out Partner Certification — Finally

Driven by cloud and IT services, CenturyLink, EarthLink and Verizon are the first carriers to go public with their certification programs. ...More
February 27, 2013 By Kelly Teal
Posted in Articles, Software as a Service/ Cloud Services (SaaS), Voice over IP (VoIP)/IP Telephony
TBI, CenturyLink and the Art of the Big Deal

Master agency Telecom Brokerage Inc. is cashing in its investment in people and processes needed to serve the business and technology needs of large enterprises billing hundreds of thousands and, in one case, millions of dollars per month in network services. ...More
February 27, 2013 By Khali Henderson
Posted in Articles, Ethernet/ MPLS
It's About the Relationship

As you work on expanding your business into new technology realms like cloud computing, don’t forget the importance of preserving and enhancing relationships with your current customers. ...More
February 25, 2013
Posted in Blog