State of the Market

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Cablecos & The Channel: State of the Market 2014

This Report includes the results of Channel Partners' fourth annual survey of channel partners' interest in, adoption of and challenges with selling cableco telecommunications services to businesses. Channel partners long have expressed interest in offering cableco services as an alternative to the telcos, but have been stymied by the lack of cohesive partner programs that would allow them to sell throughout a cableco's territory and to be paid for those sales. Now that those concerns are largely in the past, partners are able to consider the cablecos' services and programs in the context of the broader competitive landscape. This Report provides year-over-year comparisons of partners' perceptions and experiences with cable business telecom services.

Table of Contents

Introduction

Cablecos in Business Telecommunications

  • Market Forecast
  • Cableco Business Telecom Services
  • Top Cablecos

Cableco Channel Programs

  • Comcast Business
  • Time Warner Cable Busienss Class
  • Cox Communications
  • Charter Business
  • Cablevision/Lightpath
  • Mediacom
  • Other Cablecos

Channel Survey Respondent Profile

  • Business Model
  • Annual Revenue
  • Primary Target Market
  • Growth Services

Channel Attitudes About Cableco Business Telecom Services

  • Channel Perceptions of Cablecos As Business Telecom Providers
  • Channel Perceptions of Selling Cableco Business Telecom Services
  • Channel Perceptions of Cablecos vs. Telcos as Business Telecom Providers

Channel Adoption of Cableco Services

  • Channel Years Selling Cable Services to Businesses
  • Cablecos Routinely Quoted by Channel Partners
  • Channel Revenue From Cable Business Telecom Services
  • Cable Services Sold Through the Channel
  • Channel Reasons for Selling/Not Selling Cable Business Telecom Services
  • Channel Experiences With Selling Cable Business Telecom Services

Channel Experiences With Cableco Channel Programs

  • Channel Ratings of Cableco Partner Programs
  • Channel Ratings of Cableco Master Agency Programs
  • Channel Comparisons of Cableco vs. Telco Partner Programs
  • Channel Expectations for Cableco Partner Programs