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The Evolution of the Channel: How VARs, Agents, MSPs & SIs Must Transform

Report Summary

The evolution of the technology channel is a preoccupation for solutions providers and suppliers alike. It's not without cause; the exponential increase in technology's complexity and variety paired with dramatic shift in how it's consumed and purchased are forcing the issue. The warning has been delivered — the channel must change or else! This Expert Series Report offers advice from The 2112 Group on how partners must transform their businesses for The Services Era.

Editor's Take

While solutions providers are making money with their current transactional models, their incentives to transform are small, particularly given the significant investments required. While transformation may not seem like an emergency, evolution can take years, so planning today is key to avoid disruption or devaluation.

Takeaways for Your Business

  • Identify six traits of evolving channel partners.
  • Learn seven steps for evolving your business.
  • Discover the mistakes channel partners make that hinder their evolution and growth.