Overcoming Cloud Profitability Obstacles
The challenge facing channel partners is how to make money on cloud products and services. Even when vendors offer moderate-to-good margins, the actual dollar amount flowing into partners’ coffers is small because of the fractional nature of recurring revenue. The standard vendor response to the cloud revenue challenge is requiring partners to do what they have always done: add value. In this CTTA Report, we will review the cloud challenges facing channel partners and provide actionable strategies for overcoming revenue and profitability obstacles.
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Takeaways for Your Business