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Building a Cloud Broker Business: Setting Up Operations

As channel partners investigate their opportunities in the emerging cloud world, they will find a continuum of options from cloud agent/broker and cloud reseller to cloud aggregator and cloud integrator to cloud builder and cloud provider. Each one has its own business model, supplier ecosystem and operational requirements.

Channel Partners will take a look at one of those business models – cloud agent/broker – in a series of three definitional Reports:

  • Building a Cloud Services Broker Business: Understanding the Business Model
  • Building a Cloud Services Broker Business: Selecting Suppliers
  • Building a Cloud Services Broker Business: Setting Up Operations


Based on interviews with practicing cloud brokers, this third Report will explore setting up operations, including:

  • The sales, technical and financial expertise a cloud agent/broker needs
  • Which functional positions to bring in-house and which to outsource
  • Which front-office and back-office systems are needed to support these functions