Cloud Storage: What Partners Need to Know

Report Summary

Organizations are struggling to manage mountains of data — from emails and medical records to video surveillance feeds and M2M logs. And the burden is not easing up. Storing increasing amounts of information on-site can be expensive and unwieldy, but cloud storage provides an attractive alternative. The market for cloud storage, or storage-as-a-service (STaaS), in North America is expected to reach $21.8 billion by 2018. Channel partners can capitalize on this growing demand while supporting their customers' needs to manage big data, archives, disaster recovery, file sharing and more. This Report will cover what partners need to know about the opportunity sell cloud storage.

Editor's Take

Most businesses are candidates for cloud storage for one application or another, so the opportunity for channel partners to sell cloud storage is immediate and growing. With the right suppliers, channel partners can begin selling cloud storage as an add-on service with some basic sales training.

Takeaways for Your Business

  • Why businesses are buying cloud storage
  • How to identify a prospective cloud storage customer
  • Ways to avoid common sales challenges