07-13CHAP-Report-Cable-SoM-final-s

Download

Cablecos & The Channel: State of the Market 2013

This Report includes the results of Channel Partners' third annual survey of channel partners' interest in, adoption of and challenges with selling cableco telecommunications services to businesses. Channel partners long have expressed interest in offering cableco services as an alternative to the telcos, but have been stymied by the lack of cohesive partner programs that would allow them to sell throughout a cableco's territory and to be paid for those sales. Now that those concerns are largely in the past, partners are able to consider the cablecos' services and programs in the context of the broader competitive landscape.

This Report provides year-over-year comparisons in the following areas:

  • Channel attitudes about and adoption of cableco telecom services
  • Channel comparisons of cableco and telco services and partner programs
  • Channel experiences with and expectations for cableco channel programs