07-13CHAP-Report-BuildingCloudSuppliers

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Building a Cloud Services Broker Business: Selecting Suppliers

As channel partners investigate their opportunities in the emerging cloud world, they will find a continuum of options from cloud agent/broker and cloud reseller to cloud aggregator and cloud integrator to cloud builder and cloud provider. Each one has its own business model, supplier ecosystem and operational requirements.

Channel Partners will take a look at one of those business models – cloud agent/broker – in a series of three definitional Reports:

  • Building a Cloud Services Broker Business: Understanding the Business Model
  • Building a Cloud Services Broker Business: Selecting Suppliers
  • Building a Cloud Services Broker Business: Setting Up Operations


Based on interviews with practicing cloud brokers, this second Report will explore supplier selection, including:

  • The types of suppliers including cloud service providers and distributors
  • Traits to look for in a supplier to meet the needs of customers and the partner business
  • The essential components of a cloud agent/broker agreement