Cloud Computing & The Channel: A Reality Check

Of all the opportunities for channel partners, cloud services seems to present the greatest promise and the greatest challenge. While partners are excited about the prospects for delivering telecom, IT and applications as a service, they also are tested by the transformation that it requires them to make. In an effort to gather some straight answers from partners about what it really takes to build a cloud practice, Channel Partners surveyed its readers about their perceptions, intentions and objections about cloud services as well as the progress — or lack thereof — they have made in capitalizing on this emerging opportunity.

This second annual Report compares partners' responses year over year (2012-2013) on important issues, such as:

  • Channel perceptions of cloud opportunities and challenges
  • Channel business model transformation requirements and tactics for change
  • Channel perceptions of cloud service provider services, programs and support