Mobile Cloud: Channel Opportunities and Challenges

The expectations for Mobile Cloud services are high, despite their relatively short history. Channel expectations for these services are also quite high, with the growing business demand for mobility solutions not supported by the typical organization’s IT capabilities. The transition to Mobile Cloud requires some expertise in mobility and virtual technologies, two areas where traditional technology support teams rarely focus. That disparity leaves an opening for properly prepared and eager channel partners — a real opportunity for agents, dealers and VARs who can effectively support the needs of their business clients with direct or collaborative support and services.

This report will:

  • Define Mobile Cloud, its characteristics and market demand
  • Identify the Mobile Cloud ecosystem, users and influencers
  • Discover Mobile Cloud's impact on the channel

About the Author

Brian Sherman is the president and founder of Tech Success Communications, a firm specializing in editorial consulting for the IT channel. With more than 10 years of industry experience as a writer and business development professional, he has a deep understanding of the challenges and needs of solution providers, manufacturers and technology distributors.