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A New Partner Model for New Times

A Special Report on Channel Transformation

In summer 2011, Channel Partners began a series on channel transformation that explored how partners can transition their businesses away from transaction-based to solutions-based models. This report includes all five installments of the project, which offers insights from experts, suppliers and analysts as well as real-world partner transformation stories.

In it you will discover:

  • The future outlook for transactional partner models
  • Strategies for transformation to consultative models
  • Challenges and benefits of transformation