Agent-VAR

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Partnering Trends Between Telecom and IT Channels

A survey co-produced by CompTIA and Channel Partners

With the increasing convergence of IT and telecom, agent-VAR partnerships are evolving from simple lead swapping to contractual collaboration on customer engagements. Channel Partners teamed with the premier IT industry association, CompTIA, to survey telecom agents and VARs about their relationships. This study was the basis of the first-ever Agent-VAR Workshop, held March 14 at the Spring 2011 Channel Partners Conference & Expo.

In this report, you will learn:

  • The Status of Agent-VAR Partnerships
  • The Success Drivers and Areas of Improvement
  • The Future Outlook for Agent-VAR Partnerships