... profitable for partners.
“Our programs are a little bit complex and we don’t want to shift the sands under our partners as they move to the cloud; but, over time, I do want to simplify the programs so it’s easier to do business with Citrix," he said. The company is targeting 2018 as the year for program consolidation or changes.
Also front and center at the conference is Citrix’s message to partners to deepen their ties to Microsoft, or working to develop a tighter relationship with the Redmond, Washington-based company. More specifically, Stilwell was referring to Azure to drive home the Citrix-Microsoft partnership, but also Skype for Business, Win10 VDI use cases, and NetScaler for Azure and hybrid clouds.
Citrix and Microsoft have worked together for years. When a restructured Citrix began 2016, the vendor kicked off the year with president and CEO, Kirill Tatarinov, a Microsoft veteran.
Partners also heard Citrix executives talk about security and its secure Workspaces suite – whether used on premises or in the cloud – as well as networking, with NetScaler and Citrix’s newer SD-WAN solutions.
Citrix has about 6,500 partners worldwide, with about one-third of them in North America. According to Citrix surveys, about nine in 10 (90 percent) report having plans to offer cloud solutions.
The new channel chief’s top three goals for 2017: Win more business in the midmarket — i.e. companies with between 500-5,000 employees; partner program simplification; and to partner better with Microsoft.