**Editor's Note: Click here for a list of September’s important channel-program changes you should know.**
This is the company’s first partner program. It provides a comprehensive suite of go-to-market support, financial incentives and training resources aimed at helping its partners deliver the business benefits of SD-WAN to enterprises. According to Gartner, 30 percent of enterprises will use SD-WAN products by the end of 2019, compared to 1 percent today.
Anthony D'Angelo, Viptela’s vice president of worldwide channel sales, tells Channel Partners that this was the right time for Viptela to invest in the channel since the migration to the cloud and hybrid IT infrastructures has “accelerated the urgency among enterprises for deploying SD-WAN."
“As a result, they are desperately looking for solutions," he said. “Viptela has the most mature and largest deployments in the industry – approximately 15,000 – mainly among the Fortune 500. We are offering partners a proven, scalable platform that is backed by a channel-centric program that is focused on their profitability. The market opportunity is huge and we are looking for partners who want to lead the enterprise migration to SD-WAN instead of watching their competition do it."
The program was built using input from Viptela partners, D'Angelo said.
“It is designed to be simple, profitable, predictable and address the following four channel failures that are common with legacy vendors and stand in the way of partner success: conflict with direct sales … complex, slow, costly on-boarding ... weak deal-registration programs that still leave room for competitors to drive down margins … (and) reduced profit when the deal gets competitive," he said. “Partners routinely complain about these channel-sales deterrents and yet vendors keep ...