PRESS RELEASE — Scottsdale, Arizona - October 27, 2016 — According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its ability to meet business goals and retain talent. The 2016 Business Communications Survey revealed that 63 percent of business professionals surveyed experience communications-related issues with their customers, colleagues or team that stops them from achieving business goals on at least a weekly basis. A full quarter of respondents said communication issues have led to lost customers, and 13 percent of respondents said they lost co-workers over those issues.
Additionally, 53 percent of employees would consider leaving their job for one or more of the following reasons: negative communication exchanges with colleagues or customers; being contacted after work hours by colleagues or customers; frequently missed deadlines due to communication overload; or missing information sent from customers on a regular basis.
“Business communication today is in a state of crisis, one that hurts employee productivity and causes unnecessary customer churn,” said Tomas Gorny, CEO, Nextiva. “Employees are overwhelmed from using too many communications apps that reduce the efficiency these tools are meant to create. Additionally, business leaders are faced with too many options that only adds to the communication overload in their workplace.”
Consequences of Communication Overload
In fact, 38 percent of respondents say they use five or more workplace and customer communication tools at their organization.
Additionally, 27 percent admit that their worst work communications issue is missing information due to multitasking with the multiple tools, and 28 percent miss important information via email at least weekly.
Unfortunately, this overload has repercussions not just for the workers, but for the businesses themselves; 63 percent of employees face a communications-related issue with their customers, colleagues or team that stops them from achieving business goals on at least a weekly basis.
Platform Preferences -- And Repudiations
Though employees report dissatisfaction with business communication tools in general, it is clear that they certainly have preferences when it comes to which applications they use. When it comes to comfort, email takes the top spot. In fact, email is such a popular platform in the workplace that 58 percent of employees say they could not do without it.
Interestingly, face-to-face communication ranked as the second most comfortable method -- helping to put to rest the belief that ...