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SVA Software Targets IBM Resellers With Velocity Partner Program

By Edward Gately
August 30, 2016 - News
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Edward Gately**Editor's Note: Click here for a list of July’s important channel-program changes you should know.**

SVA Software, a provider of storage performance-management software, is making it North America debut on Tuesday, along with a new partner program to capitalize on the demand for BVQ, its flagship product.

SVA Software's Don MeadThe SVA Velocity Partner Program offers new revenue opportunities for SIs and channel partners to deliver performance and capacity monitoring and analysis for IBM SAN Volume Controller (SVC) and the IBM Storwize family including V9000, V7000, V5000 and V2700, the company said.

Don Mead, SVA’s senior vice president of technology and partner development, tells Channel Partners that SVA was founded earlier this year and its parent company, SVA System Vertrieb Alexander GmbH in Germany, developed its product about 10 years ago.

“About four years ago, their customers started saying, ‘We want this product installed all the time for proactively protecting our environment,’" he said. “And throughout the years, they’ve been fine-tuning this product. They have hundreds of installs throughout the world, and they started getting requests in the United States for the same solution. But it’s very difficult to have a company in Germany and service U.S.-based customers, so they reached out to Jo (McCausland, senior vice president of partner sales) and I to help them establish a company, and then bring this product to the IBM space that has SVC and Storwize. And that’s how we got here. We like to tell that story because people think, ‘2016, brand-new product, how tested is this?’ … It’s a very tested and true solution."

SVA Software's Jo McCauslandBVQ (Business Volume Qualicision) provides visibility into the performance, health and utilization of the entire IBM virtualized infrastructure.

The partner program provides channel partners with sales and support training, product resources and marketing support to “build a successful practice to sell BVQ," according to SVA. Included in the program is the turnkey offering to deliver the BVQ Health Check, which analyzes a customers’ current storage state.

“We know what it takes to have a good, solid channel program," Mead said. “I’ve been speaking to partners for 20 years, and what they want is something simple that’s easy to understand and where they can have quick turnaround on sales, and make big margins and make sure they have the protection that they need. So we designed our program with that in mind."

McCausland said SVA is not trying to “do partners by the pound," but is trying to find ...

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