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Druva Debuts Consumption-Based Pricing for Public Cloud Service

May 24, 2016 - News

PRESS RELEASE — SUNNYVALE, CA--(Marketwired - May 24, 2016) - Druva, the leader in converged data protection, today announced new consumption-based pricing for Druva Phoenix, the industry's first public cloud solution to converge backup, archival and disaster recovery. There are no additional hardware or software costs and enterprises will now pay only for the actual storage they consume. When combined with Phoenix's patented global deduplication that provides among the most efficient data reduction capabilities as well as auto-archival to cold storage of infrequently accessed data, organizations can minimize their stored data and overall server backup costs. With this announcement, Druva becomes the only enterprise data protection company to offer true "pay-only-for-what-you-use" consumption pricing plans.

"As businesses move more and more data to the cloud, Druva is helping to further reduce barriers for increased adoption by helping these organizations realize their true value. This is not limited to technology, but the business model too. We are the first to combine all-in-one backup, archival and DR in the cloud, and now we are bringing that same innovation to our licensing model too," said Jaspreet Singh, CEO, Druva. "Only Druva has adopted true consumption-based licensing so organizations pay only for what they use -- and nothing more. This new model gives our customers greater budgeting predictability and ultimately reduces their costs. We fully expect our competition to soon follow."

Druva Phoenix is built upon a unique scalable, cloud-first architecture that offers unprecedented cost savings for enterprises. These savings are achieved by minimizing the backup and archival storage footprint while eliminating the need for expensive hardware and data center facilities. Phoenix achieves this through patented, client-based global deduplication, providing among the most granular and complete data reduction capabilities. This allows Phoenix to do ever-incremental backups, avoiding all subsequent full backup copies required by traditional methods. Deduplication across all data within a region coupled with variable block size-based matching allows more efficient data reduction, decreasing the data footprint by 50-100X in many cases. In addition, global deduplication offers dramatic savings in bandwidth consumption, resulting in faster backups. Coupled with auto-archival capabilities that automatically move infrequently accessed data to less costly cold storage helps to further reduce overall costs.

"It is impossible to have an IT transformation conversation without considering cloud services, particularly in regard to data backup, archive and disaster recovery scenarios," said Jason Buffington, Principal Analyst at the Enterprise Strategy Group. "Druva has been a long-time innovator in each of those cloud-based data protection initiatives, including not only tactical backup but also strategic efforts around governance and archiving, so it isn't a surprise that they continue to seek out evolutionary ways to help customers better consume cloud-based data protection services and scenarios."

Legacy models, due to the lack of storage efficiencies, are forced to ...

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