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AT&T Gives Partner Exchange Members New Tools

By Craig Galbraith
October 20, 2015 - News
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**Editor's Note: Click here for a list of September’s important channel-program changes you should know.**

AT&T PARTNER EXCHANGE SUMMIT — AT&T has five new offerings to help members of its Partner Exchange reseller program make more sales — all highlighted at the carrier’s event in Dallas this week.

AT&T's Brooks McCorcleAmong them is a Mobility Employee Sponsorship Program, which extends a discount on wireless services to customers’ employees. In addition, an Order Status Tool gives partners daily status updates on a customer’s order, offering around-the-cloud system access for enabled products and services.

“We requested a Mobility Employee Sponsorship Program to help meet our customers’ needs, and AT&T Partner Exchange quickly delivered, allowing us to win more deals and drive incremental revenue," said Max Silber, vice president of mobility, MetTel. “The program also constantly enables us to move faster for our customers. Using the recently released Order Status Tool, we’ve already seen an increase in our productivity."

Also new is Marketing as a Service, which allows solution providers to connect with select third parties that provide turnkey marketing campaigns. Then there’s Network Operations as a Service, which allows for collaboration with third parties that provide white-labeled services or network monitoring, tier-one support and ticket resolution.

Finally, there’s the new Enablement Playbook. This interactive guide helps solution providers explore resources offered by AT&T Partner Exchange. The guide is designed to help with the transformation to a recurring revenue model.

“Solution providers have embraced the dynamic, collaborative nature of our program," said Brooks McCorcle, president, AT&T Partner Solutions. “By inviting them in to work with us, we implement the portfolio and program additions they need, when they need them."

McCorcle says the number of wireline deals closed by solution providers in the program has grown more than 225 percent in the past year. There’s also momentum in wireless, as Partner Exchange members have driven a 200 percent increase in mobility subscribers in the past 12 months.

Follow senior online managing editor Craig Galbraith on Twitter.

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