Verizon Enterprise Customers Get BlackBerry Incentive

By Craig Galbraith Comments

BlackBerry might sell more devices thanks to a nudge from Verizon Wireless.

The carrier just unveiled a new campaign that gives a $150 credit to its enterprise customers who activate a BlackBerry 10 device.

The once-great, Canada-based smartphone maker has fallen on hard times in the last few years, struggling to keep up with Apple’s iPhone and a bevy of Android devices from rival manufacturers such as Samsung, Motorola and HTC.

BlackBerry has taken it particularly hard in the consumer segment, but it’s also shed a large number of its business customers. Its business in the most lucrative markets – North America and Western Europe – has declined significantly; yet its share in government contracts and in some international markets remains respectable. 

Follow senior online managing editor @Craig_Galbraith on Twitter.

comments powered by Disqus