This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Sprint’s New Wireless Plans Signal ‘All-Out War’

By Craig Galbraith
August 20, 2014 - News

**Editor's Note: Which is America's top wireless network? Click here to see what we discovered.**

Will Sprint’s new shared data plans bridge the gap that’s been steadily increasing between America’s third-largest wireless operator and its chief rivals? That’s the question that industry insiders are asking.

Sprint’s new Family Share Pack gives customers options from $20 per month for 600MB of shared data, all the way up to $225 for 60GB. The core plan includes 20GB for $100 at launch, later increasing to $160. The prices and/or data allotments undercut rivals AT&T, Verizon and T-Mobile, which all have been lowering their prices and increasing data buckets as well.

Sprint also said it will pay the termination fees – on a temporary basis – for customers who will switch to its network. That’s a move T-Mobile announced last year. Sprint is dumping its “Framily" plans as a result, so we will no longer have to endure those terrible commercials.

“The pricing moves will put short-term pressure on Sprint’s margins but should help it compete for new subscribers," noted 451 Research’s Rich Karpinski, commenting specifically on a CNET article. “If it wasn’t before, the U.S. market now is clearly in an all-out war to capture new subscribers, including customers adding lines to support tablets or other connected devices. And competitors aren’t standing still. Aggressively anticipating Sprint’s move, T-Mobile updated its own family plans over the weekend, adding support for up to 10 lines (T-Mobile had already dropped its lowest-cost plan to just $100 for four lines with 10GB of data). Verizon and AT&T have also been improving their plans, adding more data to shared data tiers and in some cases cutting prices. And the competition will only intensify."

Follow senior online managing editor @Craig_Galbraith on Twitter.

comments powered by Disqus
Related News
Forty-four percent of mission-critical workloads and more than a third of business-critical
By providing complimentary migrations to SharePoint Online via MigrationWiz, BitTitan says it
Bicom Systems released PBXware version 4.0.
Along with fulfillment and provisioning services, VoIP Supply aims to increase the awareness and