Sprint Finally Ready to Slash Prices, Challenge Rivals T-Mobile, AT&T, Verizon

By Craig Galbraith Comments
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**Editor's Note: Which is America's top wireless network? Click here to see what we discovered.**

Battling subscriber losses and shrinking revenue, Sprint, America’s third-largest wireless operator, could be on the verge of better competing against its rivals.

Only a week after dumping its bid to buy T-Mobile and replacing CEO Dan Hesse with Marcelo Claure, Sprint appears ready to do what it probably should’ve done a year or more ago — lower prices to make it a more attractive option to new customers.

“People familiar with the matter" told the Wall Street Journal that Sprint has completed testing of new pricing plans that will not only bring prices down, but offer larger data allotments. A formal announcement could come next week.

The WSJ says Sprint tested a $50 per month plan for unlimited talk, text and data in Chicago — that’s $30 less than T-Mobile’s similar plan. And the Magenta Network’s $50 plan only gives you 1GB of LTE data. Such a plan isn’t available at all from America’s two largest carriers, Verizon and AT&T.

A test in Portland, Oregon, gave families four lines with 20GB of data for $160. Similar plans at AT&T and Verizon give you just 10GB. In Buffalo, New York, Sprint trialed an offer that discounted its “Framily" plan by $10 per line, with any group of five users being able to sign up for unlimited talk and text, and 1GB of data per month for $25 each.

Now only if they would get rid of those awful Framily plan TV commercials.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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