Gigya Expands Channel Program to More Partners

By Craig Galbraith Comments
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**Editor's Note: Click here for a list of recent channel-program changes you should know.**

Gigya has extended its partner program to include new alliances with technology vendors, agencies, systems integrators and solution providers.

Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago. The program now includes integrations with more than 50 marketing, CMS, content recommendations, eCommerce platform, ad-serving, analytics and data-management vendors. Some technology partners include Marketo, ExactTarget (Salesforce.com), Demandware, Doublclick and Oracle.

The revamped program includes three tiers: Associate Partners who work with Gigya to establish an initial joint value proposition and set short-term goals, with the end goal of developing the terms for a long-term relationship; Silver Partners who will make investments in product, marketing and sales, and work with the company to build a joint business plan and/or direct integration with Gigya; and Gold Partners with which Gigya shares joint customers and/or has a direct integration.

“Our partner program has been instrumental in our growth over the past two years," said Patrick Salyer, CEO of Gigya, “By allowing partners to work with us in more ways, we can help a larger variety of businesses gain a single view of their customers and transform their marketing efforts."

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