This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa
Gigya Expands Channel Program to More Partners
By Craig Galbraith
August 19, 2014 - News
Comments

**Editor's Note: Click here for a list of recent channel-program changes you should know.**

Gigya has extended its partner program to include new alliances with technology vendors, agencies, systems integrators and solution providers.

Gigya, the Connected Consumer Management suite, launched its NEXUS Partner Ecosystem two years ago. The program now includes integrations with more than 50 marketing, CMS, content recommendations, eCommerce platform, ad-serving, analytics and data-management vendors. Some technology partners include Marketo, ExactTarget (Salesforce.com), Demandware, Doublclick and Oracle.

The revamped program includes three tiers: Associate Partners who work with Gigya to establish an initial joint value proposition and set short-term goals, with the end goal of developing the terms for a long-term relationship; Silver Partners who will make investments in product, marketing and sales, and work with the company to build a joint business plan and/or direct integration with Gigya; and Gold Partners with which Gigya shares joint customers and/or has a direct integration.

“Our partner program has been instrumental in our growth over the past two years," said Patrick Salyer, CEO of Gigya, “By allowing partners to work with us in more ways, we can help a larger variety of businesses gain a single view of their customers and transform their marketing efforts."

Follow senior online managing editor @Craig_Galbraith on Twitter.

Comments
comments powered by Disqus
Related News
News
Agents and VARs hoping to cash in on the Canada collaboration services market, in particular, are
News
The provider is particularly keen on uptake of its WAN optimization products.
Article