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Verizon Wireless is king when it comes to getting the most money out of its subscribers.
A new report from Consumer Intelligence Research Partners (CIRP) cited by Business Insider finds that Big Red has the most customers paying an average of $100 for mobile voice, text and data. That’s more than AT&T, Sprint or T-Mobile, according to CIRP’s figures.
CIRP said 37 percent of Verizon customers pay an average of $101-$200 per month, while 14 percent pay more than $200 per month. AT&T, on the other hand, shows 41 percent of end users paying between $101 and $200, and just 5 percent forking out more than $200. At Sprint, no customer pays more than $200 per month and 25 percent of T-Mobile customers pay less than $50, according to CIRP.
Verizon’s big numbers stem from the operator’s decision to end unlimited data plans two years ago. The company offers the fewest data choices and has more customers using shared data plans. That way, Verizon can charge for data used, rather than relying on a flat fee.
But Rich Karpinski, principal analyst for 451 Research, points to an additional reason: Verizon’s early deployment of LTE, “which gave it a significant network advantage."
“Verizon jumped to LTE while CDMA rival Sprint chose WiMAX and AT&T played around with HSPA as a middle ground," he said.
News of Verizon’s subscriber revenue success comes in the same week that the company reported profit that almost doubled over a year ago, thanks in large part to data from tablet usage.