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Sprint-Google Apps Partnership a ‘No-Brainer’ for SMBs

By Craig Galbraith
July 30, 2014 - News

SMBs in particular will benefit from Sprint’s announcement that it will offer Google Apps for Business on mobile devices.

So says Chris Marsh, principal analyst with 451 Research, who says we should expect to see more companies follow Sprint’s lead; in fact, channel-centric firms such as MicroCorp, Alteva and SimpleSignal have already paved the way.

“Operators cozying up to Google to offer their apps to SMBs should almost be a given as something on the road map," Marsh noted, commenting specifically on an InformationWeek article. “No one is going to complain about having access to cheap, reliable, understood, basic productivity apps for mobile. For enterprises, it’s maybe less obvious or needed, but for SMBs it is a no-brainer. It’s ultimately a good move for both parties and is another addition to Sprint’s portfolio of resell options alongside its partnerships with Microsoft for Office 365 and with Cisco’s collaboration service. It’s not going to set the world alight though."

Google Apps for Business include Gmail, Google Drive, Google Docs, Google Calendar and Google sites. They’re all available via Android and Apple’s iOS. Sprint will help businesses deploy the package across their organizations and offer ‘round-the-clock support and training on the applications for free.

The goal, of course, is to help businesses collaborate from almost anywhere, which will improve productivity.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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