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Apple iPhone, Samsung Devices Lose Market Share to Smaller Names

By Kelly Teal
July 31, 2014 - News

**Editor's Note: Click here for our recent ranking of the world’s hottest selling smartphones.**

Apple and Samsung are losing market share as other vendors make gains at their expense, according to a new study from Juniper Research. (Of course, let’s be clear that this in no way means either company is hurting.)

Juniper said this week that the number of smartphone shipments reached more than 290 million in the second quarter, representing 26 percent year-over-year growth. But, Apple and Samsung are losing ground to companies including Huawei, LG and Lenovo.

Here’s the breakdown:

Apple: The iPhone maker shipped more than 35 million of its iconic devices, and that helped propel the company to its best-ever second quarter. Juniper said a significant proportion of iPhone sales were recorded in emerging markets, showing 55 percent year-over-year growth in Brazil, China, India and Russia. Still, Apple’s market share slipped from 15 percent in the first quarter of this year to 12 percent.

Samsung: The brand accounted for 26 percent of all smartphone shipments worldwide, with an estimated 75 million devices shipped during the quarter.

Huawei: The China-based company’s smartphone shipments totaled 20 million in the second quarter, representing almost 7 percent market share. Huawei is on pace to meet its full-year target of 80 million smartphones, Juniper found.

Lenovo: Another manufacturer headquartered in China, Lenovo is estimated to have shipped 15.6 million smartphones for the second quarter, representing an increased market share of 5.5 percent, according to Juniper. These numbers bode well for Lenovo, which traditionally has been a computer maker.

LG: The creator of the Google Nexus shipped a record 14.5 million smartphones this past quarter, for 20 percent year-over-year growth and 5 percent market share.

Juniper predicts that emerging nations will account for more than 50 percent of the global smartphones shipped this year.

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