The 2112 Group, a New York-based business strategy firm delivering qualitative research, market analysis, tools, channel development and enablement programs, today announced it has signed a reseller agreement with VIRGO, publisher of Channel Partners and other brand titles. The agreement enables VIRGO to resell The 2112 Group’s products and services to a targeted audience interested in improved performance, profitability and business development across their channels.
“After years of working together on the State of the Channel Cloud initiative, as well as other research efforts around Cloud Insights, reselling was a natural progression in our successful partnership with VIRGO," said Lawrence M. Walsh, CEO and Chief Analyst of The 2112 Group. “We view this opportunity as an excellent way to extend our client reach through VIRGO’s expansive audience of information technology and communications professionals, while offering value-added benefits to a market that has expressed a need for such services in the past."
With programs ranging from custom content and research, workshops and training, or even channel development and partner enablement, both vendors and partners will have access to strategic services and products that focus on growth, business planning and improvement initiatives tailored to achieve their specific objectives.
“We are excited to continue our relationship with The 2112 Group," said Katherine Clements, vice president of VIRGO’s Cloud & Communications Network. “Having the option of offering our clients access to The 2112 Group’s research capabilities and support services further cements Channel Partners as the leading resource for the IT and telecom channel."
For more details regarding this agreement, please contact your VIRGO sales representative
About The 2112 Group
The 2112 Group is a business strategy firm focused on improving the performance of technology companies’ direct and indirect channels through our portfolio of market-leading products and services. We leverage proprietary intelligence with qualitative research, market analysis, tools and enablement programs. Our industry experts approach each engagement by applying innovative solutions customized to meet the needs of our clients. By looking at the technology market from the viewpoint of vendors, partners and end users, The 2112 Group is uniquely positioned to develop go-to-market strategies that are beneficial to all parties from both a channel and enterprise perspective. For more information, visit us at www.the2112group.com.
About VIRGO Publishing
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
About Channel Partners
Channel Partners magazine is the leading publication for telecom and IT distribution channels. For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of the Channel Partners Conference & Expo (www.channelpartnersconference.com) and Cloud Partners (cloud.channelpartnersconference.com), Channel Partners is the market leader that channel professionals turn to first.