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Another day, another chess move in the ongoing battle among the big four wireless providers for customers.
This time it's Verizon Wireless on the offensive, announcing that it's giving customers the ability to add a smartphone that is not currently under contract to one of the company's MORE Everything plans.
Starting April 17, existing customers on month-to-month contracts can move to a MORE Everything plan. Those who choose plans with data allowances of 8 GB or less can add a smartphone for $30 – a savings of $10. Customers who pick plans with data allowances of 10 GB or more can add a smartphone for $15, saving themselves $25.
VzW also has a new offer for new customers starting Thursday. They can add any smartphone they already own to a MORE Everything plan for either $30 or $15, depending on the data allowance they choose. When a customer brings his or her own smartphone, it must be compatible with the Verizon Wireless network.
These monthly access prices are also available to customers who choose Verizon Edge when buying or upgrading to a new smartphone. Do the math and you'll find that customers who choose a MORE Everything plan with 10 GB of data and four smartphones, either on Edge, moved from month-to-month contracts, or brought to the Verizon Wireless network, will pay $160 month for service and access. This is similar to a plan offered by chief rival AT&T.
This opportunity is available for a limited time. MORE Everything plans include unlimited talk and text, unlimited international messaging, 25 GB of cloud storage per line, and three months free of the International Long Distance Value Plan and FamilyBase service.
Follow senior online managing editor @Craig_Galbraith on Twitter.