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Ingram Micro Details White Label and Referral Programs, Plus New Services

By TC Doyle
April 08, 2014 - News

**Editor's Note: Click here for our recently compiled list of new products and services that partners can sell.**

INGRAM MICRO CLOUD SUMMIT — On Tuesday in Hollywood, Fla., Ingram Micro provided additional details on its expanded Cloud Referral, Cloud Resale, and Cloud Private Label programs, plus additional information on new support options for its cloud partners.

In a keynote presentation, Renee Bergeron, vice president worldwide cloud, Ingram Micro, set the tone for the event with advice for value selling, new options for assembling solutions and promises of greater support for those who do not currently resell cloud solutions.

Bergeron began her remarks by bemoaning the difficulty of bringing clients into the cloud. A typical cloud proposal with five or more services could cost a partner upward of $80,000, she said. Rather than waste time and energy cobbling proposals together, she insisted that there is a better way to get customers moving at “the speed of cloud."

How? By working with a partner that has access to technology from all the layers of the solutions stack, starting with infrastructure, and all the way up the stack to include security, communications and then, finally, business applications for CRM, billing and accounting, she said.

To emphasize the robustness of the Ingram Micro cloud portfolio, she showed a slide of more than 70 partners that provide more than 200 solutions, each of which has gone through rigorous testing. All of these can be ordered and provisioned today, Bergeron said. “There’s no need to negotiate contracts with each provider; you just negotiate with Ingram, complete with channel discounts," she added.

As part of her presentation, she showcased several new relationships that Ingram Micro has established and announced in a press release earlier Tuesday. The new relationships included 365 Main, Charter, Logix, Skykick, Softlayer and SurePayroll.

She also showcased three new cloud services hosted by Ingram, including Ingram Micro Hosted Exchange, Ingram Micro Virtual Private Server and Ingram Micro Web Hosting.

In an interview afterward, Bergeron said Ingram Micro is working hard to, “ensure that our customers have the right solutions for their customers, every time."

Put more bluntly, “No distribution company has made the investments, commitments and decisions that solutions providers will need to satisfy their customers that Ingram Micro has," said Nimesh Davé, executive vice president of Global Business Process at Ingram Micro. “This is what sets up apart from our competitors."

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