Fonality Unleashes 'No Bull' Partner Program
By Craig Galbraith
April 15, 2014 - News
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**Editor's Note: Click here for a list of recent channel-program changes you should know.**

Dallas-based Fonality, which provides business-phone systems and integrated communications solutions, has unveiled a "no bull" channel program designed to increase flexibility and revenue for partners.

“Partners are critical to our strategy for growth in 2014 and beyond," said David Scult, Fonality CEO. “We want working with Fonality to be as easy as possible so that we can delight our partners and enjoy success together. That’s why this new program offers several ways of working with us and a revenue sharing opportunity that is among the most generous in the industry."  

The program offers discounts or commissions at two partner levels: Authorized and Certified. Partners at either level can choose to work as agents, receiving commission based on recurring revenue; or as resellers, receiving discounts on both software and hardware. The program offers joint marketing funds as a quarterly bonus.

Fonality is pursuing partners who are transitioning their businesses to meet the growing demand for subscription services. The company's products can be deployed using public or private cloud, on-premises appliance, and software-only models. Both hardware and software are available as either subscription/rental or one-time perpetual licenses. This gives partners the flexibility to design a solution that exactly meets the needs of each of their clients. 

Follow senior online managing editor @Craig_Galbraith on Twitter.

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