Mobile is the first screen for watching, streaming or downloading video, with 24 percent of all U.S. adults and 42 percent of smartphone owners watching this type of video each week, Experian Marketing Services found in a survey.
The popularity of cross-device video streaming has led to a rise of "cord-cutting," where consumers are using high-speed Internet and not cable or satellite TV. An estimated 7.6 million U.S. homes today are considered cord-cutters, up from 5.1 million in 2010, an increase of 44 percent. Users of Netflix and Hulu are the most likely to be cord-cutters.
"While we are seeing the way we view video drastically changing, television is likely to remain the primary device for consumer video; we just are witnessing the transition of the definition of television," said John Fetto, senior analyst, marketing and research, Experian Marketing Services. "A third of Americans live in households with Internet-connected TVs, giving them the option to stream or download video to the television either directly or with devices such as Kindle Fire TV, Roku, Apple TV and Google Chromecast."