**Editor's Note: Click here for a list of recent channel-program changes you should know.**
Google is expanding the Google Cloud Platform Partner Program that it unveiled in July 2012, both in terms of scope and membership.
Today it unveiled three tiers, which it said are “the first steps of many to further develop our partner community so we can provide the best possible experiences for everyone out there while working hand in hand with those companies that make it possible."
The new designations will help Google’s top service and technology partners more easily distinguish themselves from one another in the market and provide a pathway for smaller organizations to affiliate and grow with the company. (In Google’s parlance, services companies “provide consulting and implementation services on various Google Cloud Platform products" while technology participants “provide [either] tools which integrate with the Google Cloud Platform to extend its reach and functionality, or use one of the Google Cloud Platform products as a foundation for their products.")
The program, which outlines the basic tools, training and other resources that partners receive in exchange form making certain commitments to Google, has attracted more than 160 partners to date. With the announcement today, the partner program will have a three, graduated levels, each with a distinct set of benefits and requirements. They go by the names “Premier," “Authorized" and “Registered."
Here are some details on the tiers for service provider organizations:
Premier Partners: The highest level, this tier is open to any Authorized Partner that meets the following requirements. Premier partners must execute a Google Cloud Platform Program Agreement, complete a Premier Services Partner application and satisfy the Premier Services Partner requirements. These companies will also be given the opportunity to sign a “Google Cloud Platform Reseller Agreement," if they have not done so already.
The revenue expectation at this level is $120,000 annually and the personnel commitment is five technicians and five salespeople.